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10 January 2025

Sterling Event Group benefit from Canford’s huge range and unrivalled service

Sterling Event Group is one of the UK’s leading technical event production and hire companies. Established in 1999 by Managing Director Richard Bowden, with the vision to combine the best in cutting edge technology and a team of people who are quite simply amazing at what they do.

The company has grown rapidly over the years and the team now includes project managers, account managers, designers, office support staff, on site and warehouse based technicians and dedicated warehouse support staff. From their 40,000 sq ft. facility, conveniently located near Manchester Airport, they supply services across the UK and internationally. Their work is split across the whole spectrum of live event sectors including corporate, private, public, sporting and live music and they also supply a dry hire service to other production companies from their dedicated trade counter along with a 24/7 venue support service. They are successful but not complacent and are therefore continuously developing, investing and improving to keep the company at the forefront of our industry.

The company currently specialises in technical production & equipment including Audio, Lighting, Vision, Rigging, Staging & Set. Overall Sterling Event Group is headed up by a team of Directors as well as Heads of Departments that maintain each of their specialist divisions.

Sterling Event Group further expanded in 2019 with the addition of two new warehousing units – totalling 40000sqft across the whole of the Sterling Event Group HQ. As well as the space expansion, they also added a number of additional members of staff to both the office and the warehouse setup. They have plans to continue investment across all departments and continue to develop as a business.

 

Ben Marshall, Head of Audio at Sterling commented “We use Canford because their level of customer service is unrivalled. It doesn’t matter how small or large the order is you still receive the same level of service from all their staff.” He continued “At first I didn’t really consider using Canford as a key supplier for our business. However that soon changed after meeting Erika, Canford’s UK Business Development Manager. She showed me the huge range of products and services they offer to their customers at a competitive price point. She is also our key point of contact should we have any issues or require product demos which I find hugely beneficial. Having the trade web login is a huge advantage as we can see our pricing, accurate stock levels and past orders which makes placing orders extremely quick and efficient. Canford also offers a wide variety of spare parts with next day delivery which is extremely useful when we need to get equipment repaired and back into service as fast as possible.”

The company’s most recent investments from Canford include products from Yamaha, K&M, Shure, Tecpro and Green Go to name a few.

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